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Online Catalogue last updated 31st of January 2016
Selling The All-American Wonder The World War II consumer advertising of Willys-Overland Motors Inc. by Frederick L. Coldwell
Fred Coldwell - Complete account of Willys-Overland Motors, Inc. advertising and their battle with the U.S. Gov. to capture the rights to the JEEP trade name.
58 full-page colour WWII Willys-Overland jeep ads. Full descriptions of ads and illustrations. U.S. FTC Findings & Order, trade mark reg. info., etc.
10.5" x 14". Softcover
Code No. 017095, 102 pages, ISBN 091066725X, $60.00
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