Online Catalogue last updated 17th of September 2023
With this book, explore the genealogy of the AGCO Corporation, more specifically its tractor product lines that, in some mostly indirect manner, contributed to the current extensive line of tractors under the AGCO banner.
Only a very few farm equipment firms can claim a direct lineage from founder to the present, especially if the firm is more than a few generations old. This history of the AGCO Corporation's antecedents is strewn with mergers, acquisitions, and bankruptcies which provide an interesting and intricate trail to follow.
Such grand old names as Advance-Rumely, Allis-Chalmers, Deutz-Fahr, and Deutz-Allis; Hart-Parr, Oliver, Minneapolis-Moline, Avery, and Cockshutt; Wallis, Case Plow, Massey-Harris, and Ferguson all made their contribution to AGCO Allis, White and Massey Ferguson, now a part of AGCO. They are The Proud Heritage of Agco Tractors.
With the acquisition of Deutz-Allis in 1990, the Allis Gleaner Corporation (AGCO) became an industry powerhouse. This American Society of Agricultural Engineers' book delves into the history of this unique company.
AGCO has an interesting business strategy that makes it quite unusual in the industry. The company manufactures and markets multiple product brands through multiple dealer networks, while maintaining the brand identity, quality, and innovative design of each of the product groups. Placing all of the brands under the AGCO banner has created a stronger corporation, better positioned to meet the needs of the competitive agricultural marketplace.
Author Norm Swinford tells a story that combines the old and the new, focusing primarily on yesterday but also on today. With its roots in the North American farm equipment industry, AGCO's heritage reaches as far back as the mid-1800s through many of its brands. While some of these brands no longer exist, their ideas and innovations are nonetheless a part of AGCO's heritage.
Each of the 16 chapters focuses on a different company, providing a brief company history before concentrating primarily on the tractor line. The chapters include: Rumely, Allis-Chalmers, Tractor Development in Europe, Deutz-Allis, AGCO-Allis, Oliver, Cockshutt, Minneapolis-Moline, White, AGCO White, Massey-Harris, Massey Ferguson, AGCO Massey Ferguson, AGCOSTAR, and Fendt, Landini and SAME. The end of each chapter contains the important Nebraska tractor test results and specifications.
Jam-packed with over 750 photos, over one third are in colour. No other book provides so much detail about so many AGCO-related tractors. The 288 pages are filled with facts, figures, and photos. This quality, hardbound book will be your ultimate source for any of the tractor brands that are now a part of the AGCO name.
Code No. 003412, 288 pages, $76.00